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Quiz Time! Today's Social Landscape

Posted on 9.20.2015

While Facebook is rapidly losing interest among teens (a 2015 report from BI Intelligence revealed only 14 percent of teens listed the social network as “most important” compared to 42 percent in 2012), it’s losing the majority of this valuable demographic to its own company – Instagram.  

In fact, the same report shows a steady incline of teens on the image-dominated network. Aside from Snapchat (which wasn’t included before), Instagram was the only social network with increased importance from Spring 2014 to Spring 2015. Despite teens exodus from Facebook, the network announced that for the first time ever, 1 billion people used Facebook in a single day (Aug. 24, 2015) – read more at wsm.co/fbook1day.

The question becomes: How privy were brands and marketers to all of these changes and milestones? This month’s Quiz Time tests your knowledge of some of the biggest acquisitions, changes and offerings in social media, so if you find yourself stumped, make sure to bookmark Website Magazine’s Social Media Mavens channel at wsm.co/socialmavens to get frequent coverage of the social news that matters most to ‘Net professionals. 

For the answers to this month’s Quiz Time, go to the bottom of this page (spoiler alert!): 


1. True or False: Google bought Waze, a popular social traffic and navigation app, in 2013.

a. True

b. False

2. Aside from Polyvore, the social network with the highest average order value is…?

a. Instagram

b. Pinterest

c. Facebook

d. LinkedIn 

3. Which social app did Facebook reportedly try to acquire unsuccessfully for $3 billion?

a. Pinterest

b. Snapchat 

c. LinkedIn

d. WhatsApp

4. According to a 2015 survey, what are the top two benefits of social media marketing for businesses?

a. Increase exposure and increase traffic

b. Get more likes and shares

c. Grow follower numbers and profile views

d. Improve customer service and increase conversions

5. What is Venmo?

a. An instant-messenger app

b. A social-payments network

c. A question-and-answer network

d. A social-shopping service 


Answers:

1. True (source)

2. Instagram (source)

3. Snapchat (source)

4. Increase exposure and increase traffic (source: read PDF)

5. A social-payments network (source)

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