"Out of Stock" No Longer an Issue
Retailers may have dozens (or even hundreds or thousands) of links across the Web. The problem, however, is that those links may be promoting or directing Web surfers to landing pages that have out-of-stock products.
Two Tap, a universal shopping cart, has announced the launch of its new Product Availability API, which may significantly improve both the user experience for shoppers and link management for retailers.
Before the new API, consumers would often add products to their mobile app or shopping sites only to find out they were not in-stock (such as from Pinterest). This new automated product inventory solution will only return products and attributes that are in stock. This reduces, or in some cases eliminates, friction on the way to checkout (or conversion). Plus, it prevents prospective buyers from having a negative experience on a retailer's site.
“We provide the infrastructure that enables consumers to buy any product from any retailer on any app or website,” said Razvan Roman, CEO of Two Tap. “Our latest growth data show that our unique shopping cart solution is working seamlessly and will scale faster than any other online checkout solution available today.”