"What Does a Digital Marketer Do Anyway?"
By Lisa Tadje, Director, Marketing & Communications, Rakuten MediaForge
There you are at the holiday dinner table and just as sure as Aunt Ida’s gravy will be lumpy, a relative asks you what exactly you do for a living. Surely, the answer you’ve been giving over the past several years, “digital marketing,” still has your family and friends scratching their heads.
It’s not always easy to describe your job to an outsider, especially when you start talking about traffic, abandoned shopping carts and engagement. While you understand those terms, have you ever stopped to think how others may picture your job? Let’s take a peek inside those minds sitting around the dinner table and how they imagine you earn a living.
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