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Raising the Customer Experience Bar

If you're not paying attention to customers' experience, your competitors will. That's a realization the savviest and most successful brands have made and they are rapidly adopting offerings to raise the bar of customer experience even higher. 

Customer management solution Convergys, for example, has released ConvergysCX, a new cloud-based 'Voice of the Customer' platform that aims to unify feedback across all touchpoints into a single, simple interface that should make it much easier to share insights across the enterprise (and actually do something useful with the data).

The system goes beyond simply measuring and reporting feedback, however; it incorporates tools that help companies take action to deliver a better customer experience. The software provides a more unified view of customer experience across all "listening posts" for brands, offers employee engagement tools, as well as a gamified, digital rewards center. 

“You have to do more than simply putting your finger on the pulse to learn why CX issues are happening. ConvergysCX helps you identify problem areas and act upon issues you can resolve quickly at the frontline, and across the business,” says Mike Cholak, VP and General Manager, Convergys Analytics.

“It also uncovers more complex issues that may need in-depth attention. By putting the right information and tools in the hands of their employees, companies can fix CX issues to improve customer satisfaction and see an ROI impact more rapidly.”
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