Rakuten Gives Marketers a Better View into Channels

Rakuten Marketing is helping marketers get a better view into all of their channels, thanks to a new acquisition of UK-based technology company DC Storm.

DC Storm provides digital marketers with an omni-channel attribution, measurement and reporting platform, as well as analytics tools and consulting services. With the acquisition, Rakuten aims to provide marketers with a complete platform to measure and analyze performance across all channels and devices. Moreover, since DC Storm offers tag management capabilities, the acquisition means that digital marketers can add new channels to the Rakuten DC Storm attribution platform without having to rely on development teams to write code each time they want to add or take away a marketing channel.

“As one of the pioneers in attribution, analytics and tag management, DC Storm directly addresses the number one issue facing today’s digital marketers – transparency and independent analysis of campaign performance,” said Yaz Iida, chief executive officer, Rakuten Marketing. “DC Storm’s technology and expertise provide the clarity needed by CMOs to make the most effective and most profitable decisions. This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency.”

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