Rakuten Marketing Unveils Strong Q2
It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014.
Highlights from the quarter include strong growth in mobile commerce, with Rakuten Marketing unveiling an 87 percent year-over-year (YoY) increase in U.S. mobile phone orders in the affiliate channel. In addition, Rakuten reports a 117 percent increase in mobile phone orders in the U.K., a 197 percent increase in Canada, a 32 percent increase in Japan and a 28 percent increase in Australia. When it comes to tablet orders, the U.S. saw a 21 percent YoY increase, while the U.K saw a 37 percent increase, Canada had a 157 percent increase and Japan had a 55 percent increase.
Additional data shows that advertisers are investing more into display and retargeting. In fact, Rakuten Marketing’s display and retargeting group saw 87 percent growth in its global client base in the past year, with 40 percent YoY growth in the U.S. and 147 percent growth in the U.K. Rakuten Marketing also saw strong growth in Japan and Brazil, as the company entered both markets in 2013. For example, Rakuten saw an 804 percent YoY increase in its customer base in Japan and a 667 percent increase in Brazil.
It is also important to note that the affiliate channel continues to drive sales, as Rakuten Marketing’s global affiliate channel reports a 25 percent increase in the U.S. when it comes to YoY same-store sales growth. Comparatively, the company reports a 17 percent increase in the U.K., a 28 percent increase in Canada and a whopping 845 percent increase in Australia.
Lastly, Rakuten’s data shows that search engine marketing is paying off. For instance, Rakuten Search, which is the company’s full service search engine marketing agency, reports that its clients saw a 12 percent YoY increase in same-store sales, with conversion rates increasing by nine percent and the overall return on ad spend (ROAS) increasing by eight percent.
“There are many factors behind the success of Rakuten Marketing. These include global expansion, strategic acquisitions, and our continued investments in the technology and resources that enable clients to win,” said Tony Zito, president, Rakuten Marketing. “The reality is, we wouldn’t have achieved any of these milestones without the true partnerships that we’ve formed with our growing advertiser and publisher community. We’re committed to their success, which means our interests align perfectly with theirs.”