Rakuten MediaForge Reports Double-Digit Growth
Engagement-based display advertising provider Rakuten MediaForge has seen double-digit growth for the second consecutive quarter since Rakuten acquired MediaForge in September 2012.
Rakuten offers a variety of consumer- and business-focused services, and with the company’s acquisition of MediaForge, its portfolio of services has extended to include display technology that helps advertisers to acquire new customers, increase revenue and achieve stronger return on ad spend (ROAS).
Since the acquisition, Rakuten MediaForge has not only grown its campaigns by 32 percent, but has also reported 79 percent growth in total impressions, 104 percent growth in total engagements and 69 percent growth in total clicks.
“As we recognize the close of the second full quarter since the acquisition, we also reflect on the success that our clients are able to realize,” said Tony Zito, CEO of Rakuten MediaForge. “Leading advertisers choose our retargeting and display technology to both engage customers and improve the performance of their online marketing campaigns. The strong results speak for themselves.”