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Ranked: 5 Early Bird Holiday Subject Lines

Posted on 11.02.2014

Halloween is officially over, which means that Black Friday is just around the corner.

While most merchants are getting their marketing campaigns ready for the season’s biggest shopping day, some have already begun promoting their holiday sales via email. 

To give email marketers some subject line inspiration for 2014’s holiday season, Website Magazine has once again put some retailers to the test with the best practice algorithm testing tool Subjectline.com. Read below to see how five early-bird holiday subject lines ranked:


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1. (Tie) PetSmart

“’Tis the season for great pet savings!”
Rating: 95


1. (Tie) Nordstrom

“Give Gifts That Can’t Miss”
Rating: 95


3. Groupon

“Deck the Halls: Trees, Wreaths & More”
Rating: 87


4. Sephora

“8 sensational samples + a holiday clutch”
Rating: 83


5. Fab

“Duds for Dudes: Men’s Accessories To Get And To Give”
Rating: 79


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