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Ranked: 5 Spooky Commerce Subject Lines

Posted on 10.12.2014

The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween.

Halloween is a holiday that is celebrated by many, with the National Retail Federation revealing that consumer spending is estimated to reach $7.4 billion on the holiday this year. To capitalize on this spending, many retailers are turning to the inbox as a way to grab consumers’ attention. One of the biggest challenges with email, however, is the subject line. This is because this small space can have a significant impact on consumers’ decisions to either open or delete a message.

To give email marketers some subject line inspiration and to see how well some of the ’Net’s retailers are abiding by best practices when it comes to email subject lines, Website Magazine has put five Halloween-themed subject lines to the test with the best practice algorithm testing tool Subjectline.com. Here is how they ranked:


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1. Carter’s

“BOO!”

Rating: 96


2. (Tie) ShoeDazzle

“A Boot So Good It’s Spooky!”

Rating: 95


2. (Tie) Urban Outfitters

“Trick or treat?”

Rating: 95


4. PetSmart

“Fang-tastic Halloween savings – 4 days only”

Rating: 86


5. TeeFury

“Halloween Collection Is Now Live! Perfect Tees for Girls and Ghouls…”

Rating: 77


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