Raven Tools Turn Web Analytics into Action
Raven has added two new tools to its platform that aim to help Web marketers uncover SEO keywords and website pages that are performing well even if they’re not getting much attention.
The new Keyword Opportunities tool and Content Opportunities tool can simplify decision-making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers — just about any Web professional.
Raven combined website analytics data from Google Analytics with a formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula’s perceived level of opportunity.
The new tools are part of a rapid expansion of the Raven platform and team. The company also recently released the free Schema Creator and announced that it had doubled its staff in less than one year.
Visit Raven Internet Marketing Tools to learn more.