Reach a Global Audience with BlueSnap and MasterPass
Payment gateway provider BlueSnap has announced that MasterPass by MasterCard is now available in its Powered Buy platform.
The addition of MasterPass helps merchants offer a frictionless checkout experience and reduce checkout abandonment. In fact, MasterPass reaches a global audience and enables consumers to make fast and secure digital payments across devices. With the MasterPass integration, BlueSnap automatically routes transactions to multiple acquiring banks globally to ensure maximum payment success. Plus, reducing friction at checkout tends to drive conversions.
“MasterPass gives our merchants the power to offer a frictionless online checkout experience for global, mobile shoppers. We are excited to help our merchants sell all over the world with the highest payment conversions,” said Ralph Dangelmaier, CEO of BlueSnap.
It is important to note that BlueSnap’s Powered Buy platform provides flexible integration, which allows merchants to deploy the best checkout experience for their customers – from API to turnkey embedded checkout. What’s more, connections to multiple acquiring banks around the world are provided through a single integration along with failover capability to maximize payment authorizations. The platform also offers other features, including subscription billing, fraud prevention and chargeback management.
“We are happy to have BlueSnap on board and enabling its merchants to provide a safe and simple checkout for their customers,” said Michael Cyr, group executive, U.S. Market Development, MasterCard. “With MasterPass, consumers can go online, place their order and pay with just a couple of clicks. The burden of entering delivery and billing information is eliminated, further enhancing the shopping experience.”