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Reach Consumers on Their Terms

Posted on 8.02.2015

Digital advertising provides marketers with an opportunity like never before, to engage and interact with consumers nearly 24x7.

DataXu, a provider of programmatic marketing software, has recently introduced more than two dozen new media inventory sources to its customers.

Providing a range of media sources to its customers through a variety of exchanges, including Google and Index Exchange, DataXu enables its users to wade into emerging markets using mobile and video technology. Through the new inventory, users will be able to leverage sources such as Centro Brand Exchange, a private advertising marketplace, iBILLBOARD, an ad serving and RTB technology provider, as well as LiveIntent, an ad serving technology built solely for email, and Yieldlab, a provider of brand safe inventory of premium-publishers in Germany.

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"As consumers continue to access digital content across multiple devices, partnerships with global providers of premium, mobile and video inventory are increasingly important to achieve brand goals," said David Shapiro, VP of corporate and business development, DataXu. "By integrating with these new partners, we're improving our global reach for customers in emerging regions and further delivering on our promise of true marketing ROI to our customers around the world."

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