Reaching Consumers with a Stronger View
What company doesn’t want a stronger view of their customers to know how to engage them better (err…stronger)?
This was the idea behind StrongMail’s recent rebranding as StrongView, a name designed to convey the company’s ability to provide marketers with a stronger view of their customer base. The company has moved aggressively beyond its enterprise email marketing roots (serving brands such as Netflix, Frontier Airlines, Overstock.com, etc.) to integrate mobile, social, Web and display into its digital marketing platform.
Along with the rebranding to StrongView, the company has broadened its offerings to include:
Email Display Retargeting Capabilities: Enables enterprise marketers to easily leverage email engagement behavior to serve highly relevant and targeted display ads automatically personalized for individual consumers.
Enhanced Mobile/SMS Capabilities: Comprehensive enhancements include user-engagement reporting down to the device-level with a single-view dashboard across desktops, tablets, smartphones and other mobile devices, as well as a broader set of SMS capabilities, including geo-targeting.
Cloud-based Big Data Capabilities: Marrying Amazon Redshift, Amazon Web Services’ fast, powerful, fully-managed, petabyte-scale data warehouse service in the cloud, with StrongView’s cross-channel marketing platform, marketers can directly tap massive amounts of their customer data to unlock new revenue streams and glean greater insight into consumer preferences and behavior. :
Let’s follow the lifecycle of James, “the cart abandoner” using StrongView’s insights: