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React in Real-Time with In-App Analytics

Posted on 11.18.2012

The rapid pace of the Web, and mobile Web in particular, means the quicker developers and advertisers can get application analytics data, the better off they’ll be.

Mobile customer intelligence solution Kontagent recognized this fact, and used it as the foundation for its latest analytics solution offering, the Kontagent Partner Edition, which it created in conjunction with (and provided exclusively through) mobile advertising and publishing platform Tapjoy.

Now, Tabjoy’s publishing and advertising partners will be able to use the Kontagent Partner Edition to receive “valuable” app data in near real-time. This will provide both developers and advertisers with key insights about their applications, which they can then use to provide better user experiences, improve their acquisition campaigns and maximize monetization.

“Whether you’re an advertiser, small studio or larger publisher, you need access to in-app data in order to understand how to present the right offer to the right user at the right time,” says Jeff Tseng, CEO of Kontagent. “Many fledgling developers are not yet able to afford our enterprise solution, but we hope that by using the Partner Edition, they learn how to leverage data to grow their businesses.”


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