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Ready for Bid for Position Lead Gen?

Posted on 3.26.2009

Email marketing software provider Goldlasso announced the launch of a very interesting co-registration network in RegReady that might just put a positive light back on co-registration marketing.

The co-registration network uses a bid-for-position model. Current programs offer little in the way of transparency, making it difficult for either advertisers or pubishers to know the true market price over the commodity (the space and the user). This new openness provides both parties the best of all possible worlds when it comes to co-registration.

"This is truly performance-based advertising, and a first for co-registration. Until now, this model did not exist. It gives true market control to both advertisers and publishers," says Jeremy Dempsey, vice president of co-registration services for Gold Lasso. "The advertiser doesn't pay unless someone opts-in, and fees are based on the auctioning of the co-registration ad placement."

Much like a traditional PPC model, advertisers using RegReady will not pay unless a user opts in to their offer, with minimum bids starting at ten-cents per field. Advertisers also have control over the placement of their ads by selecting their publishing partners.

It's should be equally exciting for those thinking of using co-registration on their sites. Publishers who choose to monetize their website sign-ups can reject advertiser bids.

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