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Ready to TwitPay?

Posted on 5.17.2009

Is this the future of e-commerce?

Twitter commerce company Twitpay just announced its Retweet Commerce Suite, a service that aims to simplify commercials transactions on Twitter. RT2Buy (short for "Retweet To Buy") is the first service that is offered as part of the Retweet Commerce Suite. Starting today, anyone can easily distribute and sell their digital content through Twitter using the RT2Buy service.

"We believe that feed-based communication is the future of the Internet, and that commerce will play a tremendous role in that future," said Michael D. Ivey, CEO of Twitpay. "This suite is one part of making it as easy to participate in commerce as it is to use Twitter, and we're really excited to see what it will be used for."

R2Buy provides an interface for content creators to upload their digital content and promote it on Twitter. Users purchase the content by issuing a retweet (a reply that includes the content of the original message). Twitpay then handles confirmation of the payment with Amazon Payments and delivery of the content to the buyer.

"Independent artists and content producers desperately need simple solutions for distributing and monetizing content online," said Lynn Jeter, a music promoter and one of RT2Buy's early users. "Our clients are very excited about RT2Buy as a simple way for them to get their content out there, without having to spend a lot of time, energy or money. It doesn't get much easier than tweeting a link to your content and getting paid on retweets."

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