Real-Time Connectivity Comes to JangoMail
Email marketing service Jangomail released a real-time database connectivity feature which enables senders to make sure their customer database is up to date with their email marketing lists.
If you’ve ever managed an email list to which you regularly send, you’ll know just how important a feature like this is to a high-volume sender.
"JangoMail can securely connect to a website's database and pull data in real-time before sending to an email list. This feature makes for a better customer experience as it ensures that unsubscribes, bounces, and replies are dealt with immediately," said Melissa Cunningham, JangoMail Marketing Director.
JangoMail clients won’t need to install any software to implement the feature. Marketers can use a SQL query to tell the email service provider to write back (securely) any information to their database. JangoMail can connect in real-time to any internet database, including any ODBC compliant database, Microsoft SQL Server, Access, ASP.net, MySQL and JSP databases.