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Real Time Matters: 98% of Marketers See Positive Impact to Revenue

Posted on 6.02.2015

Have you ever considered taking advantage of breaking news on your social media channels? If not, you most certainly should.

A recent survey from social intelligence and marketing software Wayin revealed that 64 percent of real-time marketers have leveraged breaking news on social media in the past year and that number increases to 78 percent for brands seeing an ROI of at least 50 percent on their real-time marketing investment (compared to only 57 percent for brands with an ROI of less than 50 percent).

“The best brand marketers no longer rely only on planned campaigns; they’re looking to social media to find real-time, consumer-generated moments to power more informed and engaging campaigns – and it’s paying off,” said Jordan Slabaugh, vice president of marketing at Wayin. “Companies using the right technology to find and analyze these real-time moments and use them in a meaningful way are able to connect real-time efforts to overall marketing goals and greater revenue results.”

Perhaps more important is that 98 percent of marketers report a positive impact to revenue from real-time marketing. There are obviously some significant challenges to real-time marketing of this nature, of course, but is it worth the investment? Sound off below and share your comment.


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