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Real-Time Pricing & Inventory Solution for Email

Contextual email solution Movable Ink announced a new solution that will enable senders to include real-time pricing and inventory data (including availability for flights, hotel rooms, event tickets and more) directly into emails. 

Marketers are increasingly challenged to create personalized marketing at scale, accurately delivering continually changing information on prices and inventory. Any technology solution that can bring such data to the forefront is likely to be well received by the digital as it is no secrete that timely, relevant and targeted offers and prices improve both engagement and revenue.

Ideal use-cases of Movable Ink's new Real-Time Pricing solutions include offers with constantly changing prices and availability such as airlines tickets, sports and events tickets and retail products.

“Two of the biggest shifts in the past five years have been the rise of personalized, story-based marketing, and the investment of billions of dollars in dynamic pricing for OTA infrastructure in key verticals like travel and hospitality. With Movable Ink’s Real-Time Pricing Solution, marketers no longer need to chisel price and availability into stone at the moment of send but can provide the most up-to-date information at the crucial moment when the customer opens or reopens the email,” said Vivek Sharma, CEO of Movable Ink.
Mailgun email automation and deliverability in focus

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