Two New Real-Time, Rich Media-Monitoring Tools
Marketers have always had many channels they could potentially leverage, and with the advent of the Internet that selection expanded literally overnight.
HP-owned analytics software company Autonomy is looking to aid marketers wanting to utilize as many of these channels as possible with two new format- and language-agnostic media-monitoring and analytics solutions, NewSocial 24x7 and MultiMedia Broadcast Monitoring.
Both solutions will be based on the IDOL computing platform and will offer in-depth, real-time media monitoring and analytics for all types of text, rich media voice and voice sources, including online, print, blogs, social media and broadcast news.
MultiMedia Broadcast Monitoring will allow for automatic real-time management of various marketing campaigns, including election campaigns and product launches. Broadcasters will be able to search dozens of news and video feeds in any format or language for “items of interest.” The solution can also automatically understand customer sentiment in videos, which gives marketers information to plug back into product development.
NewSocial 24x7 offers the same automated real-time monitoring on social media by helping marketers gain a conceptual understanding of customer commentary on social channels. This will help marketers quickly adjust campaigns based on consumer feedback.
These new solutions make up part of Autonomy Rich Media Management, which combines rich media management, Web content management, a conceptual understanding of all of a user's assets and advanced social media and broadcast analytics.
In addition to these two new solutions, a new version of Virage MediaBin 8, which also leverages IDOL technology, was released as part of the Rich Media Management platform.
Virage MediaBin 8 will automatically generate a conceptual understanding of any and all rich media assets that are located in an internal or external repository. This can mean images, audio files, video files and much more. This allows organizations to readily identify and use relevant human information on the Web and in video, print, social media, online ads and mobile campaigns.
Moreoever, MediaBin allows marketers to tag and classify rich media assets, in any language or format, to significantly alleviate a time and resource burden and (mostly) eliminate human error. It will also help deliver advanced analytics capabilities, automatic categorization, summarization, concept clouds, content hyper-linking, dynamic content associations and automated workflow and business processes.