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Real-Time Shipping Details via Email from Liveclicker

Posted on 8.02.2015

Congratulations, you made the sale! Your job is done right? Not even close.

The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important one to the customer experience.

If you can successfully provide useful information about when products will actually be delivered, your brand will be one step closer to earning greater loyalty (and perhaps even a repeat purchase). Fortunately, technology is available to support e-commerce retailers in this regard.

LiveClicker recently introduced an interesting new capability that delivers up-to-the-minute shipping details to consumers via email. The RealTime Email LiveTracker feature provides retailers with the ability to deliver package tracking information from FedEx, UPS, and USPS shipping services to consumers within the confirmation email message, eliminating the need for consumers to do the digital legwork of tracking packages on their own.

The solution essentially enables marketers to create personalized content for recipients (purchasers) at the exact moment they open their email message from the Internet retailer they purchased from, pulling tracking update and delivery information dynamically (and proactively) from the shipper's site. If you have ever had to dig through your inbox to get a tracking number, only to head to the shipping service to find out when a package is being delivered, you will understand how useful a solution like this can potentially be. While it's not a game changer, every little bit helps.


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“LiveTracker gives retailers the ability to deliver an enhanced consumer-facing experience in email, enabling real-time updates at the moment the email is opened,” said Justin Foster, co-founder and vice president of market development for Liveclicker. “The response from retailers has been overwhelming, validating that Liveclicker’s RealTime Email suite of tools continues to deliver functionality that is highly valued in the marketplace.”

More on LiveClicker from Website Magazine:

+ Weather Forecasting within Email Increases CTR by 10% for AAA
+ E-Commerce Videos Increase AOV and Conversions

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