Real-Time Web Personalization for B2B
Web personalization solution Evergage has released a new capability that will enable B2B companies to deliver relevant experiences by detecting a visitor's company and industry information.
Utilizing multiple IP data sources and hundreds of NAICS industry codes, B2B customers of Evergage will be able to gather additional intelligence about site traffic that can be used to enhance digital experiences for buyers and broader segments in general. The solution, Evergage B2B Detect, will provide marketers an opportunity to create personalized campaigns – including inline text changes, dynamic content and layered messages – that lead visitors through relevant buyer journeys, prompting them to take the desired actions toward lead conversions and, ultimately, enterprise sales.
“With the ability to identify visitors arriving on their sites, Evergage B2B Detect enables companies to adjust their website messaging for target industries or even specific prospect organizations, engaging them faster with more relevant experiences,” said Karl Wirth, CEO and co-founder of Evergage. “B2B Detect coupled with the marketer-friendly, behavior-based personalization capabilities of the Evergage Platform provides a more comprehensive and cost-effective approach to web personalization for B2B companies, particularly when compared to alternatives like Demandbase.”
Evergage B2B Detect will be sold as an add-on module for B2B customers of the Evergage Platform.