Rebump Your Emails for Greater Response
You're probably as tired of hearing that emails are an effective way to motivate an audience as I am of saying it, but it doesn't change the fact that it's the truth.
Even if you do create interesting and compelling messages for recipients (primarily on a direct - i.e. not bulk - scale) the chances are incredibly high that a majority of your emails won't be answered - for whatever reason. There is something you can do about it however - give them a bump, or more specifically, a rebump.
We're all busy and sometimes an email we meant to reply to slips by the digital wayside. It happens to everyone, but imagine if you could get just a handful of non-responders to actually open and reply after another message? Would you give it a try? Of course you would - just imagine how a few more sales would improve the look of your bottom line.
Check out Rebump.cc, a neat little Chrome and Firefox extension (works in Gmail, too) that provides a great way to get emails answered. Once the extension has been installed, users add Rebump to an email before sending. Rebump monitors the email thread and if no response has been received, Rebump starts sending follow up emails, continuing to send them at different intervals. The recipient stops receiving the messages when they respond.
It might seem somewhat aggressive, but following up has been shown to provide some dividends. In the least, it's a interesting extension to check out and consider letting your sales team, link builders and public relations/marketing teams know about.