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Receive Role Specific Analytics with New B2B Analytics

Posted on 1.25.2015

As e-commerce companies look to expand and grow they must take a deep look at themselves in order to discover where they have the greatest potential for improvement.

Insite Software, a provider of B2B e-commerce platforms, has announced the launch of InsiteAnalytics.

The new analytics package will deliver key insights to Insite clients including information on both big-picture strategic trends as well as more transactional micro-analysis. To help companies quickly receive their new analytics, Insite Software has included various pre-configured views that are designed to provide specific insight to different job-roles in each organization. A few of the pre-configured views that are included include are designed for eCommerce strategists, e-commerce marketers and sales representatives.


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Information delivered in reports includes trend insights, scorecards and cost-benefit modeling.

"Organizations are inundated with information about customers' buying behaviors, order histories, and Web site click data, etc., stemming from multiple sources, including ERP systems, Google Analytics, and customer segments. InsiteAnalytics is a robust and user-friendly analytics solution that gathers data from multiple sources into a single, interconnected view, and guides users through the analysis process, allowing organizations to quickly and clearly identify areas of success and opportunity," said Phil Schrader, product manager of data commerce at Insite Software.

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