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Reduce Abandonment - SeeWhy

Posted on 5.11.2009

Conversion is one of the most critical metrics for understanding website (and of course marketing) performance. It reveals how effectively enterprises motivate website visitors to act on their unique selling propositions. One of the barriers to understanding "conversion" is the recognition that a conversion goal doesn’t have to be transactional. In fact, conversions move far beyond making a sale alone and even include getting visitors to register, open an account, request a quote, or simply visit a certain page. While most Web professionals already measure conversion, it is a difficult metric to optimize due to many factors which can affect performance at any moment in time. What if you could identify why visitors were abandoning your pages?

SeeWhy is a solution that does just that - aids in abandonment tracking. The free version of the solutions offers a daily e-mail summary of "abandoners" and abandonment statistics, while the professional version offers these and other features including automated multiple stage follow ups, real time first follow up, hot buyer behavioral targeting, hot route scoring, integration with e-mail and CRM, handling of repeat visitors and offers continuous optimization to site traffic.

As you might imagine, there are many uses including the identification of why users are leaving forms, shopping carts, registration forms, downloads, or Web pages. Set up seems relatively easy - just insert a few tags on the pages which signify the start and end of a process. Once your site is tagged and sending information to SeeWhy, you then receive a daily e-mail notification with details of your abandonment rate, where in the process abandonments are taking place and, if appropriate, details for each abandonment.

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