Reducing International E-Commerce Fraud
Global payment gateway company BlueSnap has partnered with fraud detection and sales boosting technology provider Kount to enhance its suite of fraud prevention services.
The partnership aims to combat international e-commerce fraud and make cross-border sales as safe as possible. According to BlueSnap’s announcement, the company will leverage Kount’s technology to help online sellers protect their revenue, defend their reputation and increase payment conversions when transacting in any of the 180 countries, 29 languages, 60 currencies and 110 payment types supported by BlueSnap.
“We know that fraud is a serious threat to online merchants, and we’re confident that Kount provides the most cutting edge fraud protection technology on the market,” said Bill Sobo, CFO and global head of risk at BlueSnap. “Kount shares our mission to minimize e-commerce risks and maximize revenue for online merchants. We could not be more pleased to partner with them in this matter.”
BlueSnap is combining Kount’s fraud prevention techniques with its own fraud prevention and security solutions, which includes tokenization, client-side encryption and card fingerprinting. Merchants can use Kount’s services regardless of whether they integrate with BlueSnap via an API or elect to use BlueSnap’s BuyNow Hosted Checkout pages. In fact, both options protect customer payment information in transit and reduce the scope of PCI compliance.
“BlueSnap is unique in its ability to provide a localized checkout experience in almost every country in the world with higher conversions,” said Jack Alton SVP sales at Kount. “With that reach, of course, comes additional fraud threats. We’re proud to have a fraud prevention technology that can vigilantly protect merchants no matter what country they sell in and no matter what payment options they use. We look forward to supporting BlueSnap and its customers.”