Refunds for Fraudulent Video Ad Impressions
Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way.
The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful) and will begin issuing automatic refunds to any advertiser whose ads were served to non-human traffic (bots).
TubeMogul recently partnered with fraud detection solution White Ops which will issue its verification technology across each and every video ad bough through TubeMoguls's OpenRTB platform starting April 1, 2016.
“Our longstanding investments and track record in blocking ad fraud have already minimized this issue for our clients,” said Brett Wilson, CEO and Co-Founder of TubeMogul. “The NHT Credit Program now gives our clients total certainty as a matter of policy. Anyone can say that they are blocking suspicious or non-human traffic, but trust is earned in advertising. We hope that others will follow suit.”