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Rejuvenate Your Mobile Ad Strategy with Auto Play Videos

Posted on 12.16.2014

Video is one of the most popular forms of media on the Internet and its popularity is only predicted to grow in the coming years.

PadSquad, a mobile software and advertising technology company, has announced a partnership with Teads, an enterprise digital branding company.

Through the partnership, video ads created by Teads will appear between paragraphs of text-based articles that are powered by PadSquad. As users scroll through the PadSquad article and come upon the video it will automatically start playing and then stop once the user has scrolled past it. If the video did not finish and user scrolls back over it, then the video will automatically resume from where it left off. When the video finishes the columns of the article will collapse to look as if the video was never there.


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“It is essential to understand how consumers use their mobile devices. Combining that knowledge with a creative brand storytelling approach that is more native and non-intrusive to consumers is a critical step toward an effective marketing strategy,” says Daniel Meehan, founder & CEO of PadSquad.

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