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Relevantor Terminates One-size-fits-all Landing Pages

Posted on 11.08.2011

Tired of one-size-fits-all landing pages? So are we. But now there is a way to regulate the way content is presented to your site visitors.

E-marketing service Relevantor is launching its Web service at ad:tech NY this week, and by integrating it onto their sites Web marketers can ensure that relevant content will be the first thing that consumers see upon arrival. The remote platform uses a relevant-content algorithm that takes visitor information such as location, previous visits, organic search terms and time of day into consideration in order to optimize a site’s existing content.

For example, if a Hawaiian consumer visits a travel site, he or she may not want to be directed to a landing page for a Jamaican vacation (there are enough palm trees to look at in Hawaii already). But a travel site that uses Relevantor would already know that the consumer lives in a tropical location and would direct the consumer to a landing page for a vacation that he or she may like better, such as a Colorado ski trip.

This targeted Web marketing program acts like a gatekeeper and determines the most relevant content to be displayed for each visitor – which can reduce site abandonment and increase conversions. Those who visit Relevantor's ad:tech booth (#1744) this week will receive a 90-day free trial of the service. However, the general public can also sign up for a free 30-day trial – otherwise the service starts at $49 a month for the basic package and rises in price to $999 a month for the elite package.

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