Remarketing Opens on Google Search Partners
Google is making its popular retargeting lists available for Google Search Partners.
The Remarketing lists for search ads will make it possible for marketers to customize search campaigns to those consumers who have previously visited their website, reaching out across the entire search network.
As you might imagine, this is pretty big news in the search marketing space right now as it will allow advertisers to position their brands using non-traditional keywords and phrases and target audiences familiar with their brand but who are not actually visiting a Google property.
The feature can be turned on now within the campaign settings tab, just click "include search partners" and you're ready to go.