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Remove Twitter Targeting in Sprout Social

Posted on 10.25.2016

Integrations between two platforms are great when they work properly but when one company updates a feature, the other is often forced to as well - sometimes with or without end-users knowing right away. 

Brands managing their social media within Sprout Social will want to check that tweets sent from the platform are indexing as Twitter has made an update ending this functionality. If not, they may have a geo-targeted location (e.g., United States) applied to their tweets, which Sprout Social supported up until a month ago (said support who offered real-time help via live chat) but then was forced to remove it when Twitter updated its API. Some users report seeing those targeted tweets and others do not. In other words, your tweets may or may not have been seen in the last month. Every impression counts, right? Sprout Social said it sent out an email on the matter. For those who didn't have any targeting set up, you should be fine, for everyone else here's what to do for scheduled posts and future posts: 

Scheduled Posts

To remove targeting in already-scheduled posts, go to "Publishing," and then "edit this message." Then, click on the target-looking icon and click "clear all." Website Magazine had to manually clear all targeting from already-scheduled posts.When we tested a tweet without targeting applied, it immediately was indexed to our Twitter page, which wasn't the case in the past month-plus (only replies and retweets were displayed). 

Future Posts

Click on "compose" to write a new message for Twitter and follow the instructions above, clicking on "audience targeting" and then "clear all." Once that is removed, Sprout Social will not allow for any further audience targeting for Twitter, at this time.

Going Forward

Twitter's removal of targeting for third-party platforms is a good reminder that while social media management platforms provide incredible opportunities to manage multiple social pages in one place, it doesn't hurt to manually check your company's individual pages, too. You may find that the formatting is better when you post directly to a specific network or that, like in this case, messages aren't reaching their intended audiences.

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