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Resolve to Keep Users On Your Website

Posted on 1.11.2016

Web workers have likely run their annual reports at this point - comparing their 2015 pageviews, sessions, and other performance metrics to that of 2014. 

More often than not, however, there are always one or two metrics that stick out the most - bounce rate and time on site. 

These aren't the most important metrics (it's still all about conversions and sales) but they can reveal how engaging a website is and how targeted the marketing is that was used to acquire those users in the first place. There are many reasons users leave a website and it pays big dividents to know what stumbling blocks might exist that prevent you from achieving even greater digital greatness. 

+ Dated Design: Websites are judged by their first impression and dated designs can send end-users scurrying for the virtual exit. 

+ Low Readability: No user enjoys squinting or trying to decipher that creative font being used. Improve readability and improve bounce rate and time on site.

+ Poor Focus and Flow: It is common for websites to get overboard with the ads, fail to focs on the prominence and nuances of their calls to action, and go heavy on the navigation options.

+ Slow Loading: It's 2016 people and there's no reason websites should be clunky digital behemoths. Resolve to reduce page weight and watch key performance metrics improve almost instantly. What's more, a faster loading website could also save you money in the long run (see infographic below).

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