Responsive Booking Engine for Hoteliers
With 21 percent of hotel bookings and 17 percent of room nights coming from tablets and mobile devices, the hotel industry needed to find a better way to cater to today's connected consumer.
A leader in cloud-based property management software for the hotel industry, Frontdesk Anywhere has released its third generation, responsive online booking engine.
After a year of development and user testing, the third-generation Frontdesk Anywhere provides hoteliers with a number of enhancements, including responsive design (reducing bounce rate and increasing conversion as it caters to any user on any device), custom theme adjustments to match individual property websites, a clearer booking process, large room pictures and, among other improvements, result filters by type and features, as well as support for Google Analytics and Google e-commerce.
The latter is especially important because hoteliers can now use Google E-Commerce tracking to get insights about site visitors, when they book and what types of accommodations they book - to personalize their experience later on.
“We recognize that hoteliers need to understand where their customers are coming from, that’s why we’ve introduced Google Analytics in our booking engine. This acts as a great tool to measure demographics such as the countries booking are made from, the browser customers use, days of the week that are most popular and specific booking times. The google e-commerce feature also breaks information down by room type and revenue” said Frontdesk Anywhere CEO and Co-Founder Thomas Lyle.