Responsive Email Drives Higher CTO Rates
If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.
A new report out from Yesmail, "Do or Die: The Implications of Ignoring Responsive Design," reveals that brands which implemented responsive design in their email campaigns garnered 55 percent higher mobile click-to-open rates and 23 percent higher desktop CTO rate that those who did not.
The report also found that in Q4 2015 mobile revenue accounted for more than a quarter of all email-generated revenue. While desktop still brought in larger average order values (AOV), mobile AOV was growing faster. Desktop AOV grew by 13 percent year-over-year, while mobile grew by 15 percent over the same period. Similarly, mobile click-to-open (CTO) increased by 26 percent over the last two years while desktop CTO decreased by 29 percent in the same period.
SUBSCRIBE to Website Magazine & Accelerate 'Net Success
More on Yesmail from Website Magazine
+ Gmail's Newest Update & Its Impact on Email Marketing
+ Top 50: Exceptional Email Solutions
+ Snowball Your Email Campaigns into 2016


Leave Your Comment
Login to CommentBecome a Member
Not already a part of our community?
Sign UpSign up to participate in the discussion. It's free and quick.