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Retailers Find "Suite" Spot in Omnichannel

Posted on 1.13.2014

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers.

This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's relevant and consistent across online, mobile, call center and in-store touchpoints. This is in great part why retailers Ibex Outdoor Clothing, Wisteria and George’s Music decided to recently employ the cloud-based solution NetSuite SuiteCommerce to run end-to-end omnichannel businesses, from e-commerce, POS, order and inventory management to CRM, analytics and financials. 

"NetSuite is an ideal fit that can give us a single customer view across multiple channels as well as efficiency in inventory and order management that’s not possible with our current systems,” said Andrew Newsom, Wisteria president. “With NetSuite we plan to focus our energies on customer service and innovation instead of moving data back and forth and dealing with in-house systems.”

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