Retargeting and Engagement at Fetchback
GSI Commerce subsidiary Fetchback, a retargeting solution, announced a new analytics tool that shows how retargeting campaigns are motivating consumers to engage more deeply with brands and how that engagement leads to long-term conversions.
According to Fetchback, beta tests of the Engagement A/B Reporting tool showed that consumers who received FetchBack’s retargeted ads will return to the clients’ websites sooner, more frequently, and will engage more with the website than those that did not receive the retargeted ads.
“Retargeting technology, when combined with complete campaign creativity, goes beyond clicks and actually gets consumers hooked into a brand. This is where marketers will see long-term revenue,” said Chad Little, CEO and founder of FetchBack. “We have many analytics tools, but Engagement A/B Reporting has been especially attractive to clients by providing insight into how consumer loyalty is affected by retargeting.”