Retargeting for the Age of Mobile
Mobile has redefined the digital experience, but marketers are struggling to keep users engaged.
Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users that stop using (or abandon) mobile applications.
The offering, dubbed Perfect Audience Mobile Retargeting, identifies users' in-app actions, and then automatically serves them ads across smartphones and tablet devices to bring them back. The product is an expansion of Marin's existing cross-device retargeting program and by the looks of it, should help app developers address (and hopefully resolve) issues such as mobile monetization and user retention.
Marin's solution will provide advertisers transparency into the applications where their ads are served, insights into the in-app audiences that drive the most revenue, access to impressions from mobile advertising exchanges, and control over ad recency and frequency to guard against fatigue.
If you're struggling to get users and keep them, this might just be the perfect solution. Are you familiar with similar offerings? Share your insights and expertise by submitting a comment.