Rethinking Membership Engagement Metrics
Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform.
The new Engagement Dashboard and "Metrics Bar" features provide customers with an overview of many of the tasks that members routinely perform, potentially providing some very valuable insight into what their members really care most about.
The Member Engagement Dashboard will give Socious clients a series of easy-to-view graphs on a single page, providing information organizations need to determine their members’ engagement level, as well as the type of content that they enjoy most. Visual representations of data in graphs make engagement levels easy to understand in less time. For those who want in-depth, exact data, simply mouse over points on the graph to see the number of members who completed that activity at that point in time.
Socious also released its new Metrics Bar feature this month, which allows membership professionals and community managers to monitor numerous member engagement metrics, including login information, forum participation, and the amount each member has spent with the organization over their lifetime.
“I’m extremely proud of the added functionality and unique value that the Engagement Dashboard and Metrics Bar features bring to our customers," said Socious CEO Paul Schneider.
"Member engagement is one of those buzzwords that everyone is excited about and wants to increase, but often has a hard time measuring. These new features will go a long way in solving that problem for our customers.”