Return Path Secures $35 Million Investment
Return Path has secured a $35 million investment led by private equity firm Vista Equity Partners. With the investment, Return Path is expected to expand its sales and marketing capabilities as well as accelerate its product roadmap.
Return Path is an email data analytics company that helps more than 2,500 brands gain visibility and insights into the return of their marketing investments and their customers’ behavior. Return Path has focused on building its email optimization business in recent years, including the launch of Email Fraud Protection, which is a security and brand protection solution. The Email Fraud Protection solution is designed to eliminate the impact of email fraud. The solution analyzes data from its network of mailbox and security providers (representing 2.5 billion email accounts) in order to provide real-time threat intelligence to block phishing attacks and other abuse. To further expand on security, Return Path launched a website today that is exclusively for security professionals.
In addition to the new website, Return Path is adding analytic capabilities to enable its customers to better understand how consumers interact with competitors’ campaigns and how consumers spend their time and money. According to Return Path, the company will continue to invest in developing and bringing solutions based on these capabilities to market.
“As demand continues to rapidly expand, especially for our security and consumer intelligence offerings, this investment enables us to accelerate our roadmap and ramp up our sales power to take advantage of our leadership in email data-driven solutions across all our lines of business,” said CEO Matt Blumberg. “Return Path has a history of creating new opportunity through innovation, and we’re grateful to find in Vista Equity Partners a team with the vision and experience to help us capitalize on it given their impressive track record of investing in B2B software and data companies. This partnership will foster new opportunities for growth and success for years to come.”
It is also important to note that as part of the investment, Patrick Severson, principal with Vista Equity Partners, will join Return Path’s Board of Directors.
“Return Path is a premium business with a strong management team, unrivaled network of email data, clear ROI for enterprise marketing and security departments, and a large and rapidly growing market opportunity,” said Patrick Severson. “This is a truly unique company with great products that aligns perfectly with Vista’s strengths.”