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Reuse QR Codes by Updating Old Content

Posted on 11.27.2012

People are still using QR codes, right? Either way, Trumpia wants to usher in a QR comeback with the release of new QR code enhancements that will give users more flexibility to incorporate them into their marketing campaigns.

The Web-based solution provider for multi-channel marketing is now giving its customers the ability to change or update any of the Web content that is linked to their QR codes at any time, which will help them significantly save on printing costs (especially if they use a lot of QR codes) because they’ll be able to reuse the same code to redirect customers to new or updated content.

But that’s not all! Trumpia is also including the automatic generation of a new QR code for every mobile keyword that a marketer creates so that potential subscribers can opt-in by either scanning the QR code with their mobile devices or texting in the mobile keyword to a designated short code recipient. Since it will allow marketers to promote multiple avenues for consumer opt-ins, Trumpia expects this enhancement to noticeably increase its customers’ contact databases.

These fresh new QR code features may end up breathing some life into the once-popular marketing technique. At least, that’s Trumpia’s goal, according to CEO Ken Rhie, who says, “QR codes are underutilized by mobile marketers because the opportunities haven’t been fully explored.”

He adds, “When utilized creatively and effectively, QR code marketing opens up the door for businesses to develop innovative, never-before-seen marketing campaigns to increase brand awareness and ROI.”

The new Trumpia QR code enhancements are available immediately as part of the company’s multi-channel marketing software.


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