Revenue & Reputation Opps for Manufacturers Selling Direct
It’s inevitable for companies that are traditionally business-to-business to need a consumer-facing side, especially for those with products.
Shoppers want direct access to every company, whether they have only sold directly to partners or not so failing to meet those expectations could result in loss revenue and a hit to a company's reputation. Deacom announced (first to Website Magazine) that it is now offering an e-commerce system for its process manufacturers. Native to its enterprise resource planning (ERP) solution, Deacom customers will benefit from the system’s automation and accuracy. For instance, if a customer on the e-commerce side cancels an order, the information will be pushed back to the ERP so there is always real-time visibility of inventory.
“It’s no secret that an online presence is critical for today’s businesses to survive but what is shocking is the amount of manufacturers overlooking opportunities to turn these platforms into sales generators,” said Scott Deakins, COO of Deacom, Inc. “Last year, e-commerce sales increased more than 14 percent from the previous year totaling $371.7 billion, according to the US Department of Commerce. To encourage our customers to capitalize and take a more aggressive online strategy, we have developed ecommerce capabilities that are powered by the data from the core ERP system.”
Deacom has also released a visual representation of what manufacturers should be looking for in their e-commerce systems: