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ROCKZi Curation Platform Helps Content be Social

Posted on 7.26.2012

Content is the hottest commodity one can have online, and these days, its appeal goes beyond just SEO. Thanks to the massive expansion of social media, content now has far greater virality, and much of its value now comes from its ability to be shared on one of the Internet’s many social networks.

Noting the importance of content and the opportunities presented by the social Web, the “spam free” search engine company blekko is promoting ROCKZi, a visual platform for content curation that brings together a community of people to discuss and comment on timely, relevant news.

ROCKZi is one of the first major attempts to truly combine social and search, starting with the social side of things by establishing an independent, low-touch environment that utilizes search assets and lets users engage with the content they’re most interested in.

Of course, it doesn’t hurt that the social signals generated by ROCKZi users will translate into search signals that will help blekko identify the highest quality content for the curation of search results and fighting spam.

The platform features various “news boards” that feature popular topic categories, such as sports, politics, recipes, technology, and more. Each news board will provide up-to-date content from popular, quality sources in “an easily digestible format.”

Users are given the option of giving stories an “up” vote, sharing articles and comments with their friends, and collecting their own favorite content. They’re also able to contribute relevant content from anywhere on the Web using a browser bookmark. All of this adds a very distinct social element to the whole platform.

At launch time, the site featured 33 different news boards, but the plan is to continue adding more until there are thousands of them by the end of the year. Eventually, ROCKZi will also incorporate functionality that makes it possible for users to create their own customized news boards to share with their Facebook network, as well as the ROCKZi community.

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