ROI Transparency at Daily Deal Leader Groupon
In an effort to counter some of the lingering questions about the efficacy of its program, daily deals powerhouse Groupon has released a new Online Merchant Center. The platform provides sellers access to a dashboard-style view of performance across feature deals running on Groupon Now! and Groupon Rewards.
The performance dashboard provides details on customer acquisition, incremental customer spending and ROI from Groupon marketing services. The Online Merchant Center also provides real-time customer feedback for tracking customer comments.
“Our merchants’ needs are evolving,” said Mihir Shah, Vice President of Product at Groupon. “More and more businesses are incorporating all three of Groupon’s core services – feature deals, Groupon Now! deals and Groupon Rewards – into their marketing mixes. Groupon’s new Merchant Center brings the ‘big picture’ to the forefront while delivering granular data for each Groupon service, as well as insight into how they’re performing with customers. It’s an easier way to evaluate the success of Groupon campaigns at multiple levels, which is critical for busy merchants.”
The Groupon Merchant Center is but one of several new product launched by Groupon including the free online scheduling tool Groupon Scheduler.