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Don't Forget Email Subscriptions

Posted on 2.04.2007
Digital Inspiration has a good post on why it’s useful to offer blog readers an email subscription. In short, most people still don't use those little orange RSS icons and even if they do, offering a traditional email newsletter can make sense because it makes for a more convenient user experience.

14% of Website Magazine Blog RSS subscribers are Feedburner email subscriptions, but I've heard that this number can often reach to 30-40% of an audience depending on the simplicity/complexity of the topics being covered. Either way, it's a good supplemental program for a blog to offer an email version of blog posts so definitely look at services such as Feedburner, FeedBlitz or R-Mail if you haven't already.

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