S.M.A.R.T. KPIs In Focus
The single most important time of the year is weeks away – the holidays – and the smartest merchants have everything in place; from their advertising creative to their product shipping plans.
Many online retailers, however, will not be as efficient or effective as their competition, being more reactive to the pressures of the season rather than proactive when it comes to identifying the barriers to conversion and an optimal user experience. The reason? Ignorance of their key performance indicators (KPIs).