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Sailing Through to Better Omnichannel Marketing

Posted on 7.26.2015

Omnichannel personalization and marketing company Sailthru has unveiled its official integration with hybris software, which makes it easier for retailers to manage data collection, build a single customer view and drive revenue through cross-channel engagement.

Through the integration, hybris retailers are able to natively collect both purchase and user behavior data from hybris-powered websites, as well as attribute all onsite activities to individual customer profiles and incorporate clickstream data into personalized messages and recommendations in email, onsite and in mobile experiences.

“Easily building a single view of the customer has long challenged retail marketers. They’re aware of the value held in comprehensive user profiles. However, building, managing, and maintaining them as the volume of digital channels grows has been complicated by legacy technologies and data silos,” said Neil Lustig, chief executive officer, Sailthru. “As a part of the hybris Extend marketplace, we’re excited to bring Sailthru’s native omnichannel data collection and cross-channel personalization capabilities to hybris customers so that they can continue on their road to transforming the customer experience using our modern technology.”

It is important to note that Sailthru’s prebuilt integration with the hybris Commerce Suite is easy to configure with retailer’s websites. Plus, marketers leveraging both platforms can use Sailthru to send personalized email, deliver personalized onsite recommendations and in-app experiences. In fact, Sailthru experiences are informed or triggered by purchases, abandonment and other commerce-specific onsite behavior.

“We are pleased to feature the Sailthru integration on hybris Extend, making it easier for our customers to drive customer loyalty and increase sales through relevant, personalized customer experiences delivered across every digital touchpoint,” said Andre Dogan, Director Global Alliances, hybris and SAP Customer Engagement and Commerce. “This integration will allow joint customers to truly take advantage of the opportunity held within the single customer view and deliver a modern retail experience.”

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