Saks OFF 5th Demands Online Presence
Shoppers who love brick-and-mortar stores that offer designer brands for discount prices, may be frustrated that their offline experiences doesn't mimic their online ones. This is because many of these value-priced stores (that sell overstocked products) don't have sophisticated e-commerce capabilities, perhaps because their inventory fluctuates wildly.
Saks OFF 5TH, however, recently enjoyed a significant omnichannel milestone, as it used Demandware to launch its first e-commerce site, as well as included mobile and tablet commerce and digital integration within stores.
“The off-price business is an important part of our overall strategy. With Demandware, we quickly opened up Saks OFF 5TH online, providing customers with new ways to engage and shop with us,” said Michael Burgess, president of Saks Direct. “Now, consumers have the same sophisticated shopping experience online that they are used to in-store. We plan to continually enhance the experience with new features, such as buy online and pick up in store, look online and find in-store, as well as the option to shop through mobile and tablet devices.”
The new site features a sleek design and top designer brands—in many cases, only previously available in select stores. Online shoppers have access to Saks OFF 5TH loyalty programs, email promotions and in-store and online events, as well as a customer care team 24 hours a day.