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Salary Trends for Search Marketers

Posted on 11.01.2013

SEMPO, a non-profit organization serving the search engine marketing industry and marketing professionals, released the results of its fourth annual Salary Survey.

The research explored salaries in search marketing, as well as job roles and responsibilities, verticals/segments, compensation and perks, budgets and more. The 20-question survey, conducted in early 2013, revealed some rather interesting highlights related to earnings specifically for those responsible for driving search-related traffic. 

Top salaries, including for VPs, decreased overall. The number of respondents in the top four salary ranges also decreased. The average salary, across the board, decreased from $75,543 to $68,600; a nearly 10 percent reduction. 

Those just starting out didn't fare much better. There was 10 percent growth in entry-level employees with 27 percent reporting they have been involved with "search" for 0-3 years. The majority of starting salaries were in the $0-30K range with some representation in the $30-60K range.

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