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#QUICKHIT: "Sales Acceleration" Booming

Posted on 5.19.2015

A new report from Technavio is shining the virtual light on marketing automation, the techniques and technologies used by companies to generate sales-ready leads.

The market research study indicated that the global sales acceleration technology market is expected to grow at a CAGR of 16 percent from 2015-2019, and that more than 75 percent of businesses will use online customer engaging software support by 2019.

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“Enterprises are focusing more on aligning marketing channels with organizational business strategy, and marketing automation techniques provide the framework for companies to target, build, execute and measure the success of marketing campaigns by identifying the buyer-readiness conditions for generated leads,” says Faisal Ghaus, Vice President of Technavio.

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