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Salesforce Helps WordPress Users Capture Leads

Posted on 4.29.2010

A new plugin for WordPress should do wonders for those businesses using the popular blogging platfrom (and increasingly functional CMS) who want to capture leads on their websites. WordPress-to-lead works by providing a form for users to enter their information. Through the plugin, the publisher can select what elements to include in the form -- first and last name, e-mail, phone, address, etc., those elements that are required and in what order. Enter the code [salesforce] on those pages where the form should be accessible, and users can then enter their information. A Salesforce widget is also accessible, so that forms can appear in the sidebar of all pages.

Once submitted, the prospect's details are immediately sent to the publisher's Salesforce CRM account, including any personalized message that was sent with the form.

This will prove to be a tremendous time-saver and organizational tool for businesses using WordPress and Salesforce as their CRM. In fact, it might go a long way toward convincing WordPress users to sign up with SalesForce in the first place.

Setup of the plugin is quite simple, as evidenced by this brief video demonstration.

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